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No, I have no idea what the title means, nor the meaning of the cover with an aardvark telling revolutionary Chinese guards outside the Taj Mahal to “go ahead, try it”. But that’s Norwegian psychedelia for you. This is so mind-spliced with the late 60s and the psychedelic dabblings of the Beatles, Pink Floyd and the Who – all sitars, phased guitars and swirling keyboards - that they risk parody, at least on first listen, if it wasn’t for the sense of humour in ‘Bongsong’ and ‘When I Was A Young Boy’ (“I still have my beer and drugs and psychedelia and folk rock music and progressive rock’n’roll from the early ‘70s…especially from the early ‘70s”).
A couple of listens later and you’ve revised your opinion to position Dog Age in the same category as some of the 60s inspired Elephant 6 bands like Apples in Stereo, although Dog Age probably draw more from that earlier sound: ‘What You Were On’, for example, is marked with big paisley psychedelic-pop patterns while on ‘When I Was A Young Boy’ the guitars are fuzzing blissfully in a happy stoner way. Just for emphasis they cover two songs that are as 60s as kaftans and patchouli oil. ‘Blue Jay Way’ from the Beatles’ Magical Mystery Tour album/film is like eerie trip-hop while Donovan’s ‘Cosmic Wheels’ is the best thing on the record with its gently clattering pop rhythms. The whole thing is shamelessly retro but fun to hear. As they declare in ‘Bongsong’: “it’s not wrong to smile all day/ rack it up, I’ve got a bong you know”!