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Great use of music in adverts

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Bovine Juice

Post subject: Great use of music in adverts

Posted: Fri Oct 11, 2013 12:22 pm

Drunken mustachioed lothario on stage

Joined: Mon Jul 14, 2003 2:52 pm
Posts: 14708
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One year on this still brings a tear to my eye. A GREAT record used to MAGNIFICENT effect.

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He Who Hears Horses

Post subject: Re: Great use of music in adverts

Posted: Fri Oct 11, 2013 1:25 pm

Rock n Roll God

Joined: Tue Nov 18, 2008 8:43 pm
Posts: 1197

Wrigley's spearmint 'All Right Now' always has the effect of a good cigarette advert I.e it makes the product seem like an extension of your own 'cool' and yet also like some kind of lifestyle choice that makes you cooler than you are... considering it's just selling chewing gum, I find that quite impressive.

Also the Levis ads that used 'Heard It Through The Grapevine' (the washing machine, White boxers one), 'Underwater Love' (the mermaids one) and 'Nanny in Manhattan' by the Lilys. These all do a great job of selling more than the product itself, and the music is a big part of that.

The 'Mr Soft' Softfruits advert I remember as a very young child (perhaps my earliest TV memory in fact) was wonderfully psychedelic and the music sounded so 'chewy'.

I love adverts that had their own jingle as even when it's bad it's kinda good. My favourite soft drink ad is probably the cheesy Sunkist 'Drink it in the Sun' ad because of it's desperate pushing of the Californian dream coupled with it's own kind of 'Sunkist propaganda' jingle. Great stuff.

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Cavey

Post subject: Re: Great use of music in adverts

Posted: Fri Oct 11, 2013 4:19 pm

Cocker's trouser zip fiddler

Joined: Fri Jul 23, 2004 1:02 am
Posts: 3816
Location: In lust. In trouble.

I really loved this:
http://www.youtube.com/watch?v=ZZ2cftjyHys

And I adore this - makes me smile every time - cool as - just works.
http://www.youtube.com/watch?v=q-2ZCocAVec

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SPT

Post subject: Re: Great use of music in adverts

Posted: Fri Oct 11, 2013 5:29 pm

Cocker's trouser zip fiddler

Joined: Tue Jul 15, 2003 3:48 pm
Posts: 3758
Location: Sheffield

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KevW

Post subject: Re: Great use of music in adverts

Posted: Fri Oct 11, 2013 8:28 pm

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Joined: Mon Dec 27, 2010 3:17 pm
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Location: Only 3 miles from space

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