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I listened to someone for a full 30 minutes tonight rant on about a great advert. It was one I was vaguely familiar with in idea form at least becuase the Guardian Media supplement had told me thatit was one of the most successful viral ads of recent times... and then I saw .

Is that it?

Viral ads? A load of cocksucking media-types patting themselves on the back. Real advertising is done via the phone, these days.

Well it's genius innit... What the fack has that got to do with anything? I can just see them in the 'thinking room'

Twat 1:It's about chocolate yah. What's the first thing that comes into your head?
Twat 2: Charlton heston
Twat 3: He was in planet of the apes right?
Twat 4: yeah
Twat1: Apes like to eat things yeah?
Twat 2: Hmmm *chin stroking*
Twat 3: 'I've got it! What about an ape/gorilla/whatever eating a bar of chocolate. I mean how radical would that be? Can you feel that?
Twat 4: Ooh and leading on from that let's play can you feel it in the air in the background for shits and giggles.
Twat 1: Oh yah, loving it..ooh and in fact forget about the chocolate - let's just stick him on the drums...

Sigh. How do I get me a job like that?
P.S - bet Phil collins is well happy like.
P.P.S - can somebody explain to me what it's all about cheers - not that it will change my life.

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Jarvis Cocker or David Bowie or AVB or Johnny Borrell, she isn't picky

Cavey Cocker, Cup Cake Queen, Saint Thomas.

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Looks like Elijah Wood. Supports Liverpool. Likes Coldplay.

^ heh - it's not original though because they've just taken the drumming bollo from the mighty boosh and stuck him in a room - in the words of ricky gervais - 'lazy' - my mum loves it but thinks he's selling air freshener for some reason? Is he selling loads of products via his drum kit?
I so agree with you, José - we were watching lord of the rings the other night (even though i've seen it a million times before) and they kept cutting to ads at crucial moments - if that's meant to create a 'cliffhanger' effect they're wrong. It just pisses me off. They might aswell just let the characters do the advertising in the film - for instance:

Frodo: About this ring..
Gandfalf: Talking of rings I had a spicy one last night - let me dump this wizard shit and i'll be back...
*cut to gandalf holding andrex - a twinkle shine of the teeth*

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Jarvis Cocker or David Bowie or AVB or Johnny Borrell, she isn't picky

Cavey Cocker, Cup Cake Queen, Saint Thomas.