Bubblegum Lemonade's brand of indie pop is influenced heavily by the 1960s, especially the jangle pop of The Byrds, paying homage to the sounds of the 12 string Rickenbacker, as played by Roger McGuinn and used to great effect by an early Primal Scream and other 'C86' bands. That early 1980s reference is quite apt considering Lawrence "Laz" McLuskey's obvious love of The Jesus And Mary Chain, The Primitives and My Bloody Valentine whose fuzzy guitar noise is also an influence, but less prevalent here, than on some of the tracks that backed the singles.
The album opens with A Billion Heartbeats which is a glorious throwback sound. The excellent Susan's In the Sky single also appears, as does Tyler, taken from last year's Hit Parade compilation, but it's the previously unheard tracks that cause surprise and delight. Pick of the bunch are Tired Of Sleeping which is vintage 1980s indie pop whilst Penny Fountain, which is the most obvious choice for another single, bubbles away nicely on the jangle pop stove. Overall the album sounds more relaxed, more easy going when compared to the flip sides of the singles but a noisy blast or two (Just Like You for example) would have brought some variety to the proceedings. That said Doubleplusgood is devastatingly effective and is worthy of your hard earned pennies.