Simon Love, former frontman of Cardiff-based indiepoppers The Loves, will release his debut solo album through Fortuna Pop! on August 7th. Titled 'It Seemed Like A Good Idea At The Time', the album will include several guest appearances. Comedian Stewart Lee features on the track 'The Meaning Of Love', reciting the definition of love straight from Wikipedia, and also on the record are indiepop band A Little Orchestra who contribute strings, with The Voluntary Butler Scheme's Rob Jones providing brass. Tracks include the expletive-ridden opener '**** Is A Dirty Word', with 'Motherfuckers' and 'My Dick' (about voluntary removal of Simon’s penis) also suggesting Mr. Love needs to wash his mouth out with soap and water. A cover of Paul McCartney's 'Dear Boy' will also feature, and the title-track closes the LP with the album credits read out over the outro by 60s pirate radio DJ Emperor Rosko.
Love says that key influences include Harry Nilsson and The Lovin' Spoonful, and the title, 'It Seemed Like A Good Idea At The Time', is likely to be the inscription on his tombstone, saying, “I’m bound to die doing something stupid that I shouldn’t have been doing”.