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Generationals
Reviver Polyvinyl Records

Article written by Kev W - Jan 18, 2015

alix-b-iext26611623_1_.jpg
Genre-mashing indie/soul/new-wave/pop duo Generationals could be the definition of a sleeper band, having gradually crept into the public consciousness over the past six years. Their doo-wop/soul/indiepop track from 2009, 'When They Fight, They Fight', being a prime example. A blog hit at the time, its since featured in films and even a UK TV commercial a year or so ago. The reason why it's taken time to appreciate the New Orleans pair is likely due to consistency. Yes, they're consistently good, and each of their four albums has been met with acclaim, but none have been commercial or mind-blowing enough as a whole to make that breakthrough.

Last autumn's 'Alix' was compared favourably to many crossover bands including MGMT (with RZA beats). It was a collision of sounds from across the musical spectrum. So what about those bigger hits that have peppered their back catalogue? Well, you could probably count 'Reviver' as one of those. With its funky, driving bassline and bright disposition it feels like liquid sunshine. The scuzzy guitars, chunky beats and twirling organ stir more eclecticism into the giddy mix and make for another catchy alternative pop track that would likely be making a bigger splash if it was released by a better known band. More effective than any SAD light.



Links:
http://generationals.com/
https://www.facebook.com/generationals
https://www.polyvinylrecords.com

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