It's always nice when new bands don't have delusions of grandeur. Sure, a little self-confidence will help, but often people come across as contrived or just plain laughable. London's Goldbirds refreshingly just describe themselves as a "rock & roll band", and in the grand sceme of things, that's exactly what they are. 'Giving Up' is their second single, following on from May's debut, 'Silver and Gold', which has been enough to get them some press attention and decent gig slots. New single 'Giving Up' sees the increasingly experienced hand of Tristan Ivemy behind the desk - a man who's been involved with plenty of successful records - so they have their sights set on more than just slotting into the lo-fi indie scene.
'Giving Up' certainly couldn't be described as such; this is self-assured, has a little swagger and is definitely no shrinking violet. In a way, Goldbirds are quite retro in sound, sitting somewhere between The Faces and the more muscular tracks by Arctic Monkeys. With a gritty vocal, a powerful stomp and an expansive sound, this track may well see them begin their ascent to being genuine contenders - but that will of course depend on how musical trends develop over the next year or two. What is for sure, is that these guys are giving it a good shot, and with the wind in their sails they might just make that breakthrough.